Back on Janaury 15th, we discussed that the iPod shuffle = new radio.
Emmis’ Smulyan Feels iPod Threat
January 19, 2005
Last week, Emmis Chairman/CEO Jeff Smulyan told FMQB in an exclusive Q&A, "If the American public wants satellite radio, I think that’s great. The key is, at the end of the day, we’re still going to reach hundreds of millions of people every week. The best case scenario for satellite is twenty million people."
One week later, Smulyan has expanded on the satellite radio subject, stating he feels a bigger threat than the satcasters is going to be Apple’s iPod. In a Q&A posted on the company’s Web site, Smulyan said, "Despite the buzz surrounding satellite radio, I believe iPods are a bigger threat, because you have a larger number of people with an alternative source of music. That said, I can remember when people were predicting the death of radio after 8-tracks came out. Despite continually evolving technologies, nothing has replaced the local information and local personalities we give our audiences. We know our communities, and we respond to their needs. Over the holiday season alone, Emmis radio stations raised $500,000 for charitable causes in their local communities . . ."
Smulyan is right — the iPod shuffle is less of a threat to the kinds of stations he is discussing . . . but those are unfortunately disappearing, replaced by the Clearchannel simulacra.