Today is called Cyber-Monday — a nonsensical media phrase to follow up the Black Friday shopping blitz. On line shopping has been growing rapidly the past 10 years, with 30-40% year on year gains.
We also know gift cards have been huge the past few years around the holidays, This year, Amazon is making a big marketing push to create a mash up of the two: online Amazon gift certificates.
Mike, my freshman year college roommate, sent me the first Amazon gift subscription I ever received in 1997. Thanks to him, I’ve been a regular Amazon customer ever since.
Is an email with a dollar credit the same as a little plastic card 2 x 3 card? (I don’t know)
Also, I have updated the weekend retail round up with the following links:
Black Friday Breakdown (Scott Rothport, Street Insight)
Black Friday Turned Green at the Malls Before Dawn
Retail sales mixed at start of US holiday season;
(Car sales forecast to fall in 2007 to lowest since 1998)
How Housing Slump Is Risk To Big Three Rebound http://online.wsj.com/article/SB116458922079133152.html
Holiday Sales Get Off to Solid Start, But Wal-Mart Doesn’t Share Cheer