Between the office move and the markets lately, I didn’t get a chance to address the new iPods/iPhone. Let’s do that now.
Back in January,
I noted why I did not think the iPhone would cannibalize the iPod: Apple would migrate the touchscreen downstream to the smaller
and non iPhone "pods." Nine months ago, I noted it was only a matter of time before Apple would bring out a touchscreen (non-phone) iPod.
Well, that came to pass.
As to the rest, I got some of the new products, prices and capacities right. I got some aspects wrong. Back in January, I estimated what Apple’s products and price points might look like.
Here is a comparison with those forecast and the actual products:
|Product||Pricepoint||Actual Product||Actual Pricepoint|
| Apple iPhone
| iPod touchscreen*
|$379/329|| iPod touch
| iPod "Classic"
|$279/229|| iPod Classic
| iPod Nano
|$199/139|| iPod Video Nano
|Shuffle 1 GB||$59||Shuffle 1 GB||$79|
First, it turns out that my estimates of 12-18 months was off — it only took nine months. Second, I wildly under-estimated the capacity of the classic iPods. Third, I wildly over-estimated the capacity of all the flash based iPods and iPhones.
But I did get many of the products, names and pricing pretty darned close.
The WSJ has an interesting history of all the iPods, and Apple’s stock price:
click for larger graphic
BTW, if you want to have a laugh, go to Amazon and search for the the existing iPods — an 80 Gig iPod is $349 . . .
UPDATE: September 6, 2007 7:32pm
To Amazon’s credit, any search for iPod also includes this result: New iPods