Yesterday, I noted how pokey and bug laden the videos are on CNBC.com, saying "I sure wish CNBC would get hip to embeddable flash media, like
BrightCove. The klunky old windows media players crash all the time. (I
don’t understand why they went with this 10 year old technology)."
At least CNBC — crash-prone, buggy, ugly and slow — will play on a Mac.
The Bloomberg video — also crash-prone, buggy, ugly and slow — is Windows only! I can play the video, but not the audio, on a Safari or Firefox browser for OSX.
And speaking of bugs, Bloomberg is the one of that odd collection of web based video that can’t/won’t be captured by a screen grab on a Windows machine. That means that any Bloomberg video you see here (like this one) is the result of watching and coding it on a Dell in the office, than grabbing the (silent audio) video part on the Mac at home, and combining the two.
Don’t you want people promoting your brand and your content?
Its not like Bloomie doesn’t know what embeddable flash is — if you go to this page, their promotional video is not WMP — its flash based! No loading delay, no glitches, just straight up video.
Hey Bloomberg.com & CNBC.com:
You folks are paying for the shooting, editing, storing, hosting and bandwidth usage of all this video. I assume you actually want people to see it — to sell subscriptions, to roll adverts, to brand your product. You are spending all of this money for a product that sends people running in the opposite direction.
Every time I post a video from either of your sites, I get email telling me it crashed their browser, or even worse their computer. It is slow, ugly and to be blunt, unprofessional. Your online video product is in fact damaging your brands. (CNN/Money’s video auto roll is another bit of annoyance, but we’ll save that for another day).
Of all the major Financial media that run video, only WSJ and NYT seem to have gotten it right.
Um, its 2008. Can we get with program? The embeddable flash video is circa 2006. Can you find it
in your business models to only be 2 years — not 10 — behind the
technological adoption curve?