The Future of Revenue

This video, created by Eloqua and JESS3, looks at the future of revenue: Revenue Performance Management, or RPM. The “School House Rock”-inspired animation puts RPM in context of some of the most significant milestones in the history of business (scientific management, total quality management and supply chain management) and explores how early adopters of RPM can become the Fords, Toyotas and Wal-Marts of tomorrow — that is, fast movers who turned change into competitive advantage.

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