Animal Planet Rebrand from double g studios on Vimeo.
For your amusement, here is the marketing doublespeak explaining the design:
Discovery Channel invited Double G Studios to refresh it’s channel Animal Planet.
Coinciding with the launch of the HD simulcast for Animal Planet, the refresh of the on-air look is intended to give the brand a more confident and distinctive tone of voice, resonating with its audience, and linking the brand with it’s content.
To do this we developed four unique worlds in which the inhabitants could interacting with their surroundings. Once the four environments were designed, we worked closely with Blue Zoo who modelled and animated the creatures.
For the look and feel we were inspired by hand made art such as origami and paper craft. This warm and captivating style certainly appeals to the target audience.
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