Facebook Home = Trojan Horse

Matt Drance at Apple Outsider has the smartest take I have read yet on Facebook home. It seems that the Apple Google war — or IOS vs Android — just got a brand new combatant.

Here’s Drance:

You’ve built an enormous business around a desktop website. Unfortunately, people around the world are spending more and more time on mobile devices. The vast majority of these devices run software from only two companies. One of these companies is actively competing with you.

You cannot put your future in a competitor’s hands. So what do you do? Do you enter uncharted territory, make your own mobile operating system, and hope people switch?

Of course not. You make your competitor’s system yours — overnight. Facebook Home is a trojan horse designed to steal the Android experience, and the Android user base, right out of Google’s hands. The majority of speculation over the last year or two had been that Facebook was working on its own mobile OS.

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