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Advertising on The Big Picture gives you a chance to reach an affluent, highly educated audience of sophisticated investors. Our readers are influential decision makers with significant purchasing power.

Blog Advertising

(Please adjust the spam proof email address before sending ! )

Audience

– Over 500k monthly unique visitors
– Highly educated: 87% of our readers have a college or post-graduate degree
– Affluent: Over 38% of our readers earn more than $150k per year
– Decision Makers: Over 25% of our readers hold a VP level position or higher
– Investors: 2/3 of our readers have over $100k in investable assets

The Big Picture is one of the web’s most popular Finance-related blogs. According to the sites that track this sort of the thing, it is the most trafficked Markets/Economics blog. Over the past three months, The Big Picture has averaged over 3 million page views from half a million high net worth readers last month. TBP is the number one ranked Stock market-related blog on Alexa, and it is also #1 on Technorati, and is ranked #2 for Economics blogs on Del.icio.us.

(You can read the accolades heaped upon the Big Picture here and all about its author here)

The Big Picture is read by a broad cross section of financial professionals: Regular visitors include Wall Streeters, fund managers, and professional traders of all stripes; members of the Federal Reserve, Wall Street economists and analysts, and government number crunchers analysts stop by. The tone is snarky and irreverent, and has developed a reputation for skewering official data and Wall Street group think. Plenty of financial journalists (both print and electronic media) regularly read the blog.

How to advertise with us:

Advertising Rate

Category/Description Size CPM

1. Header 728 x 90 $35.

2. Box  300 x 250 $28

3. Skyscraper  120 x 600 $31

4. Button  125 x 125 $19

5. Other ad sizes available, please inquire

6. TEXT LINKS are $10,000 per month.

Who is Reading The Big Picture?

Individuals who manage their own assets – and sizable assets at that (see below) – account for 34% of readers. Another third work on Wall Street: Analysts, Strategists and Economists (10%), Fund Managers (8%), Traders (8%), and Financial advisors (6%). Corporate insiders and professionals account for another slice with CEOs, CFOs and other corporate officers (4%), CPAs/Attorneys (5%), and CTO/Engineers (2%).

Readers of the Big Picture skew younger, higher educated, higher income, and more tech savvy than typical MSM publications. Fewer and fewer of them are even bothering with mainstream publications: Below is the response to the question “What other subscription-based services do you currently subscribe to?”

About ~20% either have or manage investment portfolios of $1 million to $10 million; another 17% manage over $10 million:

Traffic Data

Sitemete (LINK) As of December 9th 2009

http://www.sitemeter.com/?a=stats&s=sm2ritholtz&r=33

Dec 9 2009