Bloomberg Goes Black

I kinda like the new look of the Bloomberg.com site — it stands out from the rest of the web clutter. Either that, or I am just not used to it, and it "pops."

I assume its a visual branding cue — Bloomberg terminals are white/orange text on black background, and this very much picks up that look:   

Bloomberg

Bloomberg.com

Print Friendly, PDF & Email

What's been said:

Discussions found on the web:
  1. Ricardo commented on Jun 28

    what’s with the black background? too effin’ gloomy, it’s a financial site not a funeral parlour!!

  2. Armando commented on Jun 28

    Speaking of Bloomberg… a little birdie tells me that they got banned from the Dept. of Commerce press room following multiple press release embargo violations.

  3. wnsrfr commented on Jun 28

    This is actually retro–in the early days black was a popular background for websites…I even remember chiding an associate for using black on a company website as it had “gone out of fashion” at the time…

  4. jim commented on Jun 28

    I like it !

  5. Steve C commented on Jun 28

    Many years ago I had set up my PC to have a black background and yellow text. I also keep my room dark. I’ve found this just about eliminates eyestrain. I can be on the computer for 16 hrs. a day and my eyes feel great. A white background just allows a lot of light to hit the eyes…not good. Try it for a while, you’ll be impressed!

  6. Mike N commented on Jun 28

    What I want to know is:

    When the hell are they going to update the interface on the Bloomberg terminals themselves!! I mean, its command line based, 1980’s graphics, and tons of arcane tickers and codes and whatnot. I understand that older folks in the buisness are used to it that way, but thats not an excuse to not modernize your service. I’m very computer literate, and i’ve never encountered a modern software product that is more difficult to use than Bloomberg…it seriously feels like i’m working on an old DOS box…

Read this next.

Posted Under