I went back and looked at my past mobile 411 calls — and they all have been looking for business #s (mostly restaurants, theaters, etc.). I am not sure I agree with Paul ("Google Just Killed the U.S. Directory Assistance Business"), because eventually they have to find a way to monetize this.
I like Google’s commitment to giving a buncha smart people some time and resources to come up with new ideas. Not all will make it — in fact, most will fail. But I bet we see some big winners via the Labs eventually. Its decentralized decision making approach will be all the rage in 2012 . . .