As some of the Bancroft family scrambles to find another bidder for Dow Jones, the latest polling data on media consumption might make you wonder why: This Harvard University Kennedy School of Government report is more bad new for the media business: The young ‘uns don’t care very much for the printed word:
Based on a national survey of 1800 randomly sampled teens, young adults, and older adults, this report examines the amount of daily news consumed by young people. The evidence shows that young Americans are estranged from the daily newspaper and rely more heavily on television than on the Internet for their news.
A few decades ago, there were not large differences in the news habits and daily information levels of younger and older Americans. Today, unlike most older Americans, many young people find a bit of news here and there and do not make it a routine part of their day.
And all this time I thought this internet thingie might catch on . . .
UPDATE: July 16, 2007 7:34pm
I forgot to mention: today is the day the newstand edition of the WSJ rises 50% to $1.50. (but there’s no inflation . . . )
Young People and News
Joan Shorenstein Center on the Press, Politics and Public Policy, July 2007
John F. Kennedy School of Government, Harvard University
Young Adults Are Giving Newspapers Scant Notice
NYTimes, July 16, 2007