I gotta get me some of this:
Online advertising revenues exceeded $21 billion for the first time in 2007, though preliminary data compiled by an industry trade group also suggest growth is slowing. The Interactive Advertising Bureau said its estimates show ad revenue grew 25% last year from nearly $17 billion in 2006. In dollar amounts, the estimated gain was $4.2 billion — less than the 35% and $4.3 billion growth seen in 2006 from 2005. Analysts have said the growth rate was bound to slow as the Internet commands a larger share of the advertising pie, taking dollars away from traditional media like newspapers.
That’s the last straw!
Expect to see a survey here tomorrow asking you for your age, income, social security number, ATM PIN #, and sexual orientation. Nothing too personal, just some demographic info . . .
Online Ad Revenues Topped $21 Billion in ’07
WSJ, February 26, 2008; Page B4