Starbucks “Instant” Coffee

I wandered over to Starbucks after the radio show, to taste the vaunted new instant. We have had positions in SBUX over the past few months, so I wanted to try the new beverage.

It was ( as I expected) watery and thin.

To be fair, this was not a blind taste test, and my pre-existing hatred of instant probably colored my view. I am curious if other ordinary coffee drinkers liked it.

I really don’t know what this means for the stock. If the instant was really goood, it would be a big seller and bring in profits.

But if it was fantastic, it could probably drive the entire chain out of existence!

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