I wandered over to Starbucks after the radio show, to taste the vaunted new instant. We have had positions in SBUX over the past few months, so I wanted to try the new beverage.
It was ( as I expected) watery and thin.
To be fair, this was not a blind taste test, and my pre-existing hatred of instant probably colored my view. I am curious if other ordinary coffee drinkers liked it.
I really don’t know what this means for the stock. If the instant was really goood, it would be a big seller and bring in profits.
But if it was fantastic, it could probably drive the entire chain out of existence!