Should have, would have, could have

The power of counterfactual reflection on life’s pivotal moments. According to new research by management professors Laura Kray and Philip Tetlock, counterfactual thinking — considering a ”turning point” moment in the past and alternate universes had it not occurred — heightens one’s perception of the moment as significant, and even fated. Armed with a sense that life may not be arbitrary, counterfactual thinkers, the study suggests, are more motivated and analytical in organizational settings. (04:44)

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