In addition to throwing off minor referral revenue, the Amazon embed code lets me track every click from these links — how many people look at the page, how many books gt collectively purchased.
Its anonymous — I don’t know who bought what — but there’s lots of data on the various books generated.
These were the most popular TBP books for October:
Bailout Nation (Barry Ritholtz)
Boomerang: Travels in the New Third World (Michael Lewis)
Extreme Money: Masters of the Universe and the Cult of Risk (Satyajit Das)
How to Lie with Statistics (Darrell Huff)
The Little Book of Sideways Markets: How to Make Money in Markets that Go Nowhere (Vitaliy N. Katsenelson)
This Time Is Different: Eight Centuries of Financial Folly (Carmen M. Reinhart)
Trend Commandments: Trading for Exceptional Returns (Michael W. Covel)
The Tao of Pooh (Benjamin Hoff)
Steve Jobs (Walter Isaacson)
Go the F**k to Sleep (Adam Mansbach)