A Look at Financial Services Ad Spending & Marketing

Fascinating set of data-rich charts and tables (and a worthwhile longer read) in this Ad Age report covering Biggest Ad Spenders, Fading of TV Ads, Gross Market Share, and how companies are banking on the Web.

A few select charts & tables:

 

click for ginormous graphics

 

 

 

 

Source:
Financial Services Marketing
Ad Age DataCenter, October 8th, 2012
http://adage.com/trend-reports/report.php?id=71

Download the full PDF here:
Financial Services Marketing

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