Riva Yachts: This Is How You Make the Ferrari of Boats

The Ferretti Group is becoming a bigger presence in Asian markets as it plans to open an assembly plant in China and looks to Asian consumers for sales.

This Is How You Make the Ferrari of Boats

Source: Bloomberg Dec. 13 2013

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In 2012 yachtmaker Riva’s owner Ferretti was bought by a Chinese firm. As a result, the whole company has refocused its attention on the Asian market. Ferretti CEO Ferruccio Rossi tells Bloomberg’s Guy Johnson why he still sees the American boat buyer as his number one customer.

Italian Luxoyacht Maker Still Has Amore for America

Source: Bloomberg Dec. 13 2013

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Riva Yachts, Coveted Worldwide, Test Chinese Waters

8 Oct 2012

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