10 Friday AM Reads

Good morning. My snowy, end of week reads:

2013 Silver Bullet Awards: Debunking dangerously misleading financial analysis (A Dash of Insight)
• 5 Structural Reasons for Higher Profit Margins (Pragmatic Capitalism) see also 2014 Earnings Outlook (Barron’s)
• It’s Not a Church, It’s Just an Apple Store (Re/code)


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