Start Up Idea: Disneyland (Prospectus)

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Source: boingboing


Cory Doctorow & Co. got their  hands on the original prospectus for Disneyland (in digital format). He explains how this all came to be here.

These were even “pitch-books” used by Roy and Walt Disney to raise the money to build Disneyland:

“Roy Disney — the Disney brother who controlled the company’s finances – — didn’t like the idea of Disneyland at first. Walt Disney poached the best talent from the studios to help him flesh out his idea for a new kind of amusement park, eventually winning over Roy, who helped him raise the $17 million it took to build Disneyland.The first animator Walt took into the project was the legendary Herb Ryman.

Over the course of a weekend in 1953, Walt and Herb drew the storied first map of Disneyland, as pictured here. An additional eight typed pages of description and sales copy were added to these pages and the resulting “brochure” was used as an unsuccessful pitch session that Walt and Herb conducted for three different New York bankers.”

It is quite an amazing story.


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