What is an Online Financial Advisor?

I thought this infographic was inforamtive.

We launched our own online advisor last year called Liftoff:


Source: Paladin Research & Registry

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  1. theexpertisin commented on Jan 2

    I hadn’t realized robo investing was a part of your business.

    I think this approach to investing has merit. Sure, fees are pretty low, but the important feature is acting to re-balance in good times and not so good times. Taking the reluctance to pull the trigger away from the investor’s psychology is a good thing.

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