Millenials, Social Media + Competition for Employees Are Behind McDonald’s Pay Raise

There has been surprising news across minimum-wage land: Paychecks are beginning to rise. Earlier this year, Wal-Mart raised its minimum pay to $9 an hour, then Target matched. Now McDonald’shas improved on those rates. Starting July 1, McDonald’s will pay at least $1 an hour more than the local minimum wage for workers at the restaurants it owns in the U.S., the Wall Street Journal reported.

As always, the devil is in the details. And while those details have been far less dramatic than the headlines, they are worth exploring. The motivations of the companies are even more intriguing. Before we delve into why McDonald’s did this, let’s look at a bit of recent history.

In February, Wal-Mart, the nation’s largest private employer, said that as of this month it would raise its minimum pay nationwide to $9 an hour — $1.75 more than the federal minimum of $7.25. As we noted, this was a raise for about a half-million Wal-Mart workers in the U.S. In February 2016, the company’s minimum rises to $10.

Continues here: The Empty Feeling of McDonald’s Pay Raise




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  1. gman commented on Apr 2

    If labor is actually being demand enough to force wages to go up, then it is time for “bipartisan immigration reform” among other things to put the lid back on wages.

    • Futuredome commented on Apr 2

      Most of those “kind” of wages are never reported. Weren’t a 100 years ago either.

  2. hue commented on Apr 2

    Old news but it still cracks me up the Mickey Ds sold off Chipotle seven years ago, the fast food of investments

  3. VennData commented on Apr 2

    The GOP must stop this madness! This will bankrupt struggling small businesses everywhere and threatens our competitiveness!

    The World Is on Fiya!

  4. Expat commented on Apr 3

    McDonald’s raised wages for 10% of McDonald’s employees since franchises are not included in this wage hike.

    But surely we need legislation to cap wages. If we start paying higher wages to poor workers they might not have to take on so much debt and then the banks will be in trouble. And with more money they might not be quite so downtrodden.

    It’s all bad!

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