Why we crave what’s cool

What does it mean to be cool? It’s a means of standing out, as well as a way of fitting in. In studying the brain, economists have found that when we consume products from status brands, it actually gives us a way to create social networks, friendships, alliances

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  1. VennData commented on Sep 12

    I will need to see this entire series to even have a base-level understanding of cool.

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