Ignore the Millionaire Mindset; Try the Billionaire Behavior Set Instead

Never Mind the Millionaires. Here’s Advice From Billionaires.
The richest offer life lessons about how they got where they are.
Bloomberg, May 25, 2018





Last month, I described an email that promised vast riches if I would adopt “The Millionaire Mindset.”

This is the sort of silly wishful thinking I hate: Consider, instead, the Cartesian pitch as applied to self-help being sold today: Just think it and it will happen. This stuff, along with crystals and horoscopes, joins a long list of things that have never been proven to have much value beyond a placebo effect.

Wishful thinking alone is insufficient to get any job done. “All you need is a dollar and a dream” is typical of the mindset of those who visualize themselves as wealthy. Rather, a lottery ticket allows you to to imagine yourself as rich for a few minutes, but statistically speaking, neither the lottery nor the visualizations are likely to work.

Some misread my attitude as a challenge to their favorite self-help gurus.1  It was not my intention to disparage those who aim to help people with their personal philosophies. I did not mention any guru by name except Napoleon Hill, and he was discussed with approval.2 Nonetheless, I clearly touched a nerve.3

What follows are some suggestions for success I pulled from conversations with billionaires. Note that I do not study billionaires for a living, and have recommended that people shouldn’t invest like them.4

However, I have been fortunate to have sat down for two hours at a time with lots of people in the three-comma club: Mark Cuban, Ray Dalio, Howard Marks, Leon Cooperman, Jeff Gundlach, Bill Gross, Ed Thorp, Jeremy Grantham, Ken Fisher, Mario Gabelli, as well as many more near-billionaires.

When successful, intelligent, accomplished people tell their life story, you listen very carefully. When did their philosophy develop? Who were their mentors? What mistakes did they make and what did they learn from them? The people listed above each took a different route to success. But they were happy to pass on their experiences and wisdom. And they also had some traits in common. Here is what these billionaires taught:

1. Be reality-based: Ray Dalio writes this explicitly in his “Principles,” published in 2011. Every member of my billionaire sample discussed the importance of discerning reality that others have missed or misunderstood. Howard Marks of Oaktree Capital explained why you need to do more than simply grasp reality. Failing to understand the world as it is will prevent you from achieving long-term, sustainable success.

2. Work Hard: No one on my list inherited great wealth — all of the billionaires were self-made and male (I have not yet interviewed any of the world’s 256 female billionaires). They discussed working long and hard, especially in the early days of their careers. Many of them outworked, out-hustled and outsmarted their competitors to achieve their success.

3. Focus on Process: No one in this group is outcome-focused. They are all process-oriented investors. Understanding probabilistic outcomes, learning from errors, failing well were qualities frequently cited by members of this group.

4. Read widely: This is another trait almost all members of the group shared. They didn’t just read finance-related books, but a huge variety of works of history, biography and philosophy. The billionaires sought to get smarter, learn more and have a deeper understanding of the world.

5. Be Lucky: The consistent acknowledgement of the role of serendipity played in their lives was perhaps the most surprising of all the sentiments shared among this crew. Every person mentioned how much random good fortune had come their way.

6. Opportunity Knocks: Combine hard work with luck and you create opportunity. Lucky, yes, but ready to act when fortune smiles. If you are lucky but fail to rise to the occasion, then the luck is meaningless. Being well-prepared to capitalize on what providence provides was a consistent theme.

7. Be humble: Success in the market requires humility. At times, it can be humbling. But the humility of these uber-successful, ultra-wealthy men was another surprise.

So read all the self-help books you want, but avoid wishful thinking. The virtue of being reality-based, process-oriented, hard-working, well-read and humble are evident ways to work to achieve success in any field.

Instead of the “millionaire mindset,” adopt a “billionaire behavior.” You will be glad you did.



1. To channel Seinfeld, we should not call assistance from other people “Self-help.” It is simply “Help.” Self-help is marketing phrase created by book sellers.

2. For the record, I never wrote “Ignore self-help gurus!” I don’t know where Peter Switzer got that line from, as it wasn’t in my column. The Sydney Morning Herald seemed to add that on its own. And to clarify for the umpteenth time, writers don’t write the headlines–editors do.

3. Before you email: I gave credit to the worthwhile suggestions made by some. There are advice books and columns that exhort readers to do something beyond mere wishful thinking to better themselves.

To be fair, there are some “millionaire mindset”suggestions that do have value: becoming goal-orientated; living within or below your means; using extra money to invest in yourself or the stock market, and so on. Never stop learning is also solid advice. Self-evaluation is a positive step. But unfortunately, these seem to be the exceptions to the rule of adopting a “millionaire mindset.”

4. First published as:”Invest Like a Billionaire If You Are One




Originally: Never Mind the Millionaires. Here’s Advice From Billionaires.


Print Friendly, PDF & Email

Posted Under