MIB: Integrating Technology with Sports

A Professional Football game is going to consume 4 hours of your time (including travel to and from stadium), of which only 28 minutes is actual play.

Which means if you want to deliver an interactive and entertaining experience, you better bring the latest tech.

That was the charge of Al Guido, who served as San Francisco Forty-Niners chief operating officer from 2014 to 2016. Under his direction, the team constructed Levi Stadium, which finished on time and under budget, with lower public debt than expected.

Given their location in San Francisco near Silicon Valley, Guido and the Forty-Niners are uniquely situated at the nexus of sports and technology. The stadium was designed specifically with the application of technology to the live sports experience.  He also serves as the CEO and co-managing partner of Elevate Sports Ventures, which – launched in 2018 – works to bring comprehensive business & technology solutions to the sports and entertainment industry.

He also tells the charming story that sounds its like it is right out of Curb Your Enthusiasm – “The accidental email on purpose” – how accidentally getting CC copied on an email to the Dallas Cowboys Jerry Jones changed his entire career.

His favorite books are here; Transcript is here.

You can stream/download the full conversation, including the podcast extras on iTunesBloombergOvercast, and Stitcher. Our earlier podcasts can all be found at iTunesStitcherOvercast, and Bloomberg.

Next week, we speak Dave Nadig, managing director of CBOE’s ETF.com.



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