Too Many Brands?

Just how are the Detroit 3 about shrinking their vast lineups of different brands and models to match the current harsh reality of the market? Between them, General Motors, Ford Motor and Chrysler sell 112 different car and truck models through 15 brands in the United States. By contrast, the top three Japanese automakers — Toyota, Honda and Nissan — have roughly half as many choices with 58 models combined sold through seven brands.

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courtesy of the NYT

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Source:
Big Three May Need to Trim Number of Brands
BILL VLASIC
NYT, December 1, 2008
http://www.nytimes.com/2008/12/02/business/02auto.html

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