Apple by the Numbers

Once again, its hard to put the Apple earnings into context. There are 5 key areas to look at: iPhone, iPad, Mac, Retail Stores, and International growth.

The numbers are simply immense:


• Apple had net income of $11.6 billion on revenue of $39.19 billion. Earnings per share were $12.30 (versus Street analysts consensus of $10.06 per share, $9.52 billion in profits on revenue of $36.8 billion);
• Profits rose 94%; revenues gained 58.9%for Q1
• Apple’s cash = $110.2 billion at end of Q1 (up from $97.6 billion at year’s end)
• ~$74 billion of Aple’s cash is held offshore.
• Gross margin rose to 47.4% from 41.4% a year earlier.
• Apple has beaten Wall Street’s consensus estimates in 16 out of its last 17 quarters;
• Apple has 360 million cumulative iOS device sales.


• Apple sold 35.1 million iPhones — up from 18.65 million units a year ago.
• iPhones (+ ecosystem) are 57.9% of Apple’s sales, up from 52.7% prior Q.
• iPhones are now available in more than 100 countries and at 230 wireless carriers (versus 90 countries and 186 carriers a year ago).
• iPhone sales in Asia Pacific doubled.


• iPad sales were 11.8 million units — up more than 150% from a year ago.
• Since its launch two years ago, Apple has sold 67 million iPads (Tim Cook: “It took us 24 years to sell that many Macs, and five years to sell that many iPods, and over three years for that many iPhones.”)
• iPad channel inventory was about 2 million at the end of the quarter, which is below the company’s target range of 4-6 weeks of iPad inventory.
• App Store has 600,000 apps, 200,000 of them specifically for iPad.

Everything else:

• China accounted for $7.9 billion of revenue — about 20% of Apple’s total; this is a 300% gain from year ago levels.
• Two years ago, Apple sales in China were 2% pf total.
• Apple sold 4 million Macs during Q, up 7% vs Q1 2011;
• iPod sales were 7.7 million units, down 15% vs Q1 2011;
• iTunes sales = $1.9 billion Q1 — an annual run rate of about $8 billion per year (up 35% year over year).
• Retail store revenues jumped 38% from 2011 Q1;
• 24th straight Q that the Mac has outgrown the broader PC market.
• Non Mac PC shipments in the United States totaled 15.5 million units in the first three months of 2012, representing a 3.5 percent decline from the same period last year


Apple +iPad by the Numbers  (March 7th, 2012)

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