Google Analytics Goes Real Time

September 30, 2011 1:40pm by Barry Ritholtz

Those of you who use Google’s excellent free site analytics tool (aka Dashboard) will be thrilled to learn that the analytical software tool you us to analyzing past performance is now going to be real time:

The web is getting faster, and not just the speed of the pages, but also the speed of change. Before, it was fine to build a website and modify it only when new products were launched. All of us avid Analytics users know that’s just not good enough. We need to be constantly on the lookout for problems and opportunities.

Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google Analytics Real-Time: a set of new reports that show what’s happening on your site as it happens.

That is pretty awesome. There are lots of tools that claim to measure traffic (Alexa, Compete, etc.) but they are mostly empty estimates. I will address this in a future post.

Bottom line is Google Analytics is free, its very very good, and its about to get a whole lot better — and real time to boot.

Source:
What’s happening on your site right now?
September 29, 2011
http://analytics.blogspot.com/2011/09/whats-happening-on-your-site-right-now.html

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