Yesterday’s WSJ has an interesting discussion about a new music industry business model, using the The Pussycat Dolls as the prime example. The key takeaway is the potential revenue from ancillary lines of business.
Here’s your ubiq-cerpt:™
"The Pussycat Dolls aren’t due to release their first album until
next month, but they’ve already got the No. 1 song on Billboard magazine’s Pop
100 chart — plus their own makeup line and a Las Vegas nightclub. A clothing
line, a possible reality television show and more nightclubs are in the
The new, all-female pop group’s far-flung endeavors are a
departure from standard music-industry practice. The Pussycat Dolls’ record
company, A&M-Interscope, is an equal financial partner in any money-making
enterprise the group participates in, from touring to TV.
Interscope last year created a company it jointly owns with the
Dolls, which at the time wasn’t a pop group at all, but rather a long-running
Los Angeles dance troupe that performed a burlesque routine at nightclubs and
events. Now the Dolls consist of six members who record and tour and another
eight-member troupe that performs in Las Vegas.
Normally, music companies make money only by selling their acts’
recordings, whether on compact disc or as digital downloads. Music labels
typically don’t see any direct benefit from concerts, movie appearances or ads
in which a performer appears. Past manufactured pop groups, such as the
Backstreet Boys, were usually created not by their record labels but by their
managers, who primarily reaped the profits from promotional activities.
As recorded-music sales have plummeted in recent years —
due to excessive pricing, weak offerings, lack of consumer interest, and competition from other entertainment —
there has been a search for alternative sources of
And, its beyond the usual touring and t-shirts. Call it more than Merch:
"One of the most relevant words in the music business today is
‘ancillary,’ " says Jeff Haddad, the Pussycat Dolls’ manager. "It’s no longer
Pussycat Dolls, Music Label Share All Profits in Novel Deal
THE WALL STREET JOURNAL, August 26, 2005; Page B1