Forget Murdoch: Yahoo! Should Buy Dow Jones


My Real Money YAHOO/DJ column is now on (free) site:

"If Yahoo! grabs Dow Jones, (pardon the dirty word) the synergies
make a lot of sense. They get a primo media property that has a growing Web
presence that fits into Yahoo’s existing business model. And, it creates a
broader network to serve ads, both online and off. It’s a strong way to combine
the highly-sought-after, high-income demographic of the Dow Jones properties
with the high-volume Web traffic Yahoo! generates.

It also adds some bulk to an entity falling increasingly behind
archnemesis Google (GOOG) in the online advertising space. Yahoo! could
add another $1.783 billion per year in revenue — a nearly 30% bump for the
firm, which did $6.4 billion in total revenue in fiscal 2006 — and it also adds
another $386 million in profits, a number that almost doubles Yahoo!’s

Yahoo sports a trailing price-to-earnings ratio near 60, while Dow Jones
trailing P/E ratio is near 18. If Wall Street puts an online multiple on the
revenue, it raises the potential stock price of the combination dramatically."


Click on over and read the whole thing . . .


 Forget Murdoch: Yahoo! Should Buy Dow Jones, 5/9/2007 7:41 AM EDT

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