There is an interesting interactive graphic at NYT.com this morning on total advertising pages for magazines.
As you would expect, ad sales are mostly down for print. The one-two punch of the secular move to the internet and the cyclical effects of the recession are hurting ad sales. (Time and Newsweek are each down 24%).
What really caught my eye is how the different business publications are faring during the downturn and financial crisis. You might think that this should be their time — CNBC ratings are way up, versus during the 2000-03 Bear market, when they were way down.
I am intrigued by the fact that turns out not to be the case; There are clear winners and losers in this *list:
The Economist: +15%
Barron’s: +3%
Harvard Business Review -3%
Forbes: -17%
Fortune -22%
Money: -25%
BusinessWeek: -32%
* These are print pages, not web; Missing from the list are Portfolio (around less than 2 full years), Smart Money and Kiplingers. I’d be curious as to how Wired is doing in advert sales. (Chris, is this public info?)
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Source:
Mostly Gloom for Glossies
GRAHAM ROBERTS and HANNAH FAIRFIELD
NYT, February 1, 2009
http://www.nytimes.com/interactive/2009/01/30/business/20090201_metrics.html
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