Name Brand BluRay/DVD Player Breaks sub-$100 Barrier

Hey look, I know we are in a *deflationary environment, but this is getting pretty ridiculous:

The Sylvania Blu-ray Disc Player (NB530SLX) in full 1080p, originally listed at $199.99 is now $89.99 at Amazon.

I know nothing about this machine, other than the reviews I read (which are pretty good), or who makes it for Sylvania. I am sure there are better, more expensive machines.

But $90? Jeez, that is practically free.

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*that’s DEflationary, not INflationary

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UPDATE:

BN points out that this Magnavox Blu-ray Disc Player, NB500MG1F is at Wal-Mart for $68.
http://www.walmart.com/catalog/product.do?product_id=11319406

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