Seth Godin on the tribes we lead

January 9, 2010 11:56am by Barry Ritholtz

Fascinating discussion on influence, organization, and the spread of ideas.

All about change: Seth Godin argues the Internet has ended mass marketing and revived a human social unit from the distant past: tribes. Founded on shared ideas and values, tribes give ordinary people the power to lead and make big change. He urges us to do so.

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