Punditry 2.0

November 22, 2010 10:55am by Barry Ritholtz

Congratulations are in order for my pal Paul Kedrosky, who landed a multi-million dollar undisclosed deal to be an exclusive contributor to Bloomberg.com, BusinessWeek, TV/Radio, and Bloomberg data services.

So reports Business Insider, who notes that Bloomberg will also be selling ads on Paul’s blog as well.

What makes this deal so intriguing to me is that Paul isn’t coming from a big firm or the mass media, but from the blogging community.

For those people who have been tracking the evolving blogonomics, its run from modest advertising revenue to branding to books to a few buy outs; Now it moves to full blown media punditry.

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From my perfectly objective, completely disinterested perspective, I expect this will cause a feeding frenzy amongst the big league media for the limited talent pool with both blogging and television expertise. I have no dog in this fight, but I expect the sums that will get tossed around will be enormous!

UPDATE: November 22, 2010 12:33

Paul announces he has officially sold out, FAQ included . . .

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