Decoding Twitter

Cool discussion at WSJ about using Twitter as a source of data:

“As Twitter’s message traffic has grown explosively, so has the scientific appetite for the insights the data can yield. Dozens of new scholarly studies over the past 18 months by computer-network analysts and sociologists have plumbed the public torrents of data made available by Twitter through special links with the company’s computer servers. This research has harnessed the service to monitor political activity and employee morale, track outbreaks of flu and food poisoning, map fluctuations in moods around the world, predict box-office receipts for new movies, and get a jump on changes in the stock market.”


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Decoding Our Chatter
WSJ, October 1, 2011

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