Putting Apple’s Profits Into Context

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I took some Apple (AAPL) off the table in late October — it was due to the combination of macro concerns, a wildly over-owned stock, and the technical weakness behind the fall from $705 to $620. But we still have a position, and after the sale, it was painful to watch Apple subsequently drop another $125 dollars to $505.75.

Regardless, some of the Apple data continues to have the power to astound. In particular, Apple’s profits, their share of mobile earnings, and their ability to create entirely new categories.

Felix Richter’s chart (above) puts Apple’s earnings into some context: For the past four quarters Apple’s earnings were $7 billion more than the combined net profit of Microsoft (MSFT), Google (GOOG), eBay (EBAY), Yahoo (YHOO), Facebook (FB) and Amazon (AMZN) ($41.4B versus $34.4B). It was double the entire PC industry (Dell, Asus, Intel, Acer, IBM, Lenovo and HP = $19.3B).


Apple’s Astonishing Profit in Context
Felix Richter,
Statista, 26.11.2012

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