Contagious: Why Things Catch On by Jonah Berger
“Jonah Berger is as creative and thoughtful as he is spunky and playful. Looking at his research, much like studying a masterpiece in a museum, provides the observer with new insights about life and also makes one aware of the creator’s ingenuity and creativity. It is hard to come up with a better example of using social science to illuminate the ordinary and extraordinary in our daily lives.” –Dan Ariely, James B. Duke professor of psychology and behavioral economics at Duke University and bestselling author of Predictably Irrational.
“Why do some ideas seemingly spread overnight, while others disappear? How can some products become ubiquitous, while others never gain traction? Jonah Berger knows the answers, and, with Contagious, now we do, too.” –Charles Duhigg, author of the bestselling The Power of Habit
“Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” –Daniel Gilbert, Harvard College Professor of Psychology at Harvard University and author of Stumbling on Happiness
“A provocative shift in focus from the technology of online transmission to the human element and a bold claim to explain ‘how word of mouth and social influence work . . . [to] make any product or idea contagious.” –Kirkus Reviews
“Think of it as the practical companion to Malcolm Gladwell’s The Tipping Point.” -Tasha Eichenseher Discover
“Contagious contains arresting — and counterintuitive — facts and insights. . . . Most interesting of all are the examples Berger cites of successful and unsuccessful marketing campaigns.” -Glenn C. Altschuler The Boston Globe
“An infectious treatise on viral marketing. . . . Berger writes in a sprightly, charming style that deftly delineates the intersection of cognitive psychology and social behavior with an eye toward helping businesspeople and others spread their messages. The result is a useful and entertaining primer that diagnoses countless baffling pop culture epidemics.” –Publishers Weekly
video after the jump
Jonah Berger Knows How to Make This Video Go Viral
Hat tip: Fast Company
If video does not load, click here
What's been said:
Discussions found on the web: