Rolls Royce Wraith: High Tech Luxury for $400,000

July 25, 2014 6:00am by Barry Ritholtz

I dont know who the buyers of this beastie might be at 400 large, with its 612 HP 6.6L V12, but it looks like quite the vehicle.

What is worth noting for the rest of us of ordinary means is how the technology in these ultra luxe cars eventually works its way down market. Consider such Auto-tech as ABS, GPS, Adaptive Cruise Control, Collision Crumple Zones, Auto-tightening Restraints, Airbags, etc., all started as luxury options on high priced cars. Perhaps the GPS assisted lighting/suspension will work its way down the food chain. As to that Starry Night Skyliner, I am going to guess not . . .

Source: Bloomberg, July 21 2014

Rolls Royces are known for their luxurious features. The $400,000 Rolls Royce Wraith is also one of the most technologically advanced cars on the market today. Bloomberg’s Matt Miller took one for a spin to see how Rolls is keeping connected.

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