This week, the “Masters in Business” radio podcast features Jim McCann, the founder and chief executive officer of 1-800-Flowers. McCann is also the author of “Talk Is (Not!) Cheap: The Art of Conversation Leadership.”
Starting with a single floral shop in Manhattan, McCann went on to transform what had been a sleepy retail industry into a national platform. He did so by embracing technology, first with 800 numbers, then with AOL, the Internet and finally mobile and social media.
1800Flowers is one of the sponsors of the Rush Limbaugh show that many people are boycotting. Surprised to see him on MiB. And disappointed, but then, it is your show.