MiB: Scott Galloway on Digital-Age Marketing and Branding

This week, our Masters in Business radio podcast, we speak with Scott Galloway, Professor of Digital Brand and Marketing at NYU Stern.

Galloway has founded and sold several companies, including Red Envelope, Prophet and L2 digital. In 2010, he created the Digital IQ Index, a global ranking of prestige brands’ digital competence. The index tracks brands across 850 data points, including Site & E-Commerce, Digital Marketing, Social Media, and Mobile.

Our conversation discusses the massive changes in e-commerce and how traditional brick and mortar stores have regained the upper hand. The changes are not what you expect. Galloway also discusses “the four horseman of technology” — Amazon, Apple, Facebook and Google. His insights are provocative and fascinating.

Listen to the full podcast on iTunesSoundCloud and on Bloomberg.com. Earlier podcasts can be found on iTunes and at Bloombergview.com.

Next week, we speak with Professor Richard Thaler of University of Chicago Booth School, and known as the Father of Behavioral Investing.


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