Until this year, Sphero had been a small tech startup making a very niche product: remote controlled, plastic, robot balls. When Disney announced that one of the most recognizable characters in the new “Star Wars” movie would be a cute little robot ball, Sphero suddenly became the center of the toy world. Bloomberg spoke to Sphero co-founder Adam Wilson about how the introduction of BB-8 dramatically changed his company.
What Happens When a Little Toy Company Meets ‘Star Wars’
I have one, its crazy cool and drives the dogs insane!