10 Friday AM Reads

My end of week morning train reads:

• The $5 Trillion Question: How Did the Firm That Pioneered ETFs Lose Its Lead? (Wall Street Journal)
• The Seven Sins of Memory (Psychology Today) see also There Is More to Behavioral Economics Than Biases and Fallacies (Behavioral Scientist)
• This is why lawmakers want to gut the Endangered Species Act (Mother Jones)
• After hurricane, Puerto Rico switches on to renewable energy (Christian Science Monitor)
• How The Daily’s Michael Barbaro Became the Ira Glass of The New York Times (Vanity Fair)

Be sure to check out our Masters in Business interview this weekend with Robert Arnott, founder and chairman of Research Affiliates (RAFI), and widely credited as the inventor of Smart Beta investing. RAFI (a subadviser to PIMCO) specializes in innovative asset allocation and alternative indexation products.

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