Advertising on The Big Picture gives you a chance to reach an affluent, highly educated audience of sophisticated investors. Our readers are influential decision makers with significant purchasing power.

Blog Advertising

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– Over 500k monthly unique visitors
– Highly educated: 87% of our readers have a college or post-graduate degree
– Affluent: Over 38% of our readers earn more than $150k per year
– Decision Makers: Over 25% of our readers hold a VP level position or higher
– Investors: 2/3 of our readers have over $100k in investable assets

The Big Picture is one of the web’s most popular Finance-related blogs. According to the sites that track this sort of the thing, it is the most trafficked Markets/Economics blog. Over the past three months, The Big Picture has averaged over 3 million page views from half a million high net worth readers last month. TBP is the number one ranked Stock market-related blog on Alexa, and it is also #1 on Technorati, and is ranked #2 for Economics blogs on

(You can read the accolades heaped upon the Big Picture here and all about its author here)

The Big Picture is read by a broad cross section of financial professionals: Regular visitors include Wall Streeters, fund managers, and professional traders of all stripes; members of the Federal Reserve, Wall Street economists and analysts, and government number crunchers analysts stop by. The tone is snarky and irreverent, and has developed a reputation for skewering official data and Wall Street group think. Plenty of financial journalists (both print and electronic media) regularly read the blog.

How to advertise with us:

Advertising Rate

Category/Description Size CPM

1. Header 728 x 90 $35.

2. Box  300 x 250 $28

3. Skyscraper  120 x 600 $31

4. Button  125 x 125 $19

5. Other ad sizes available, please inquire

6. TEXT LINKS are $10,000 per month.

Who is Reading The Big Picture?

Individuals who manage their own assets – and sizable assets at that (see below) – account for 34% of readers. Another third work on Wall Street: Analysts, Strategists and Economists (10%), Fund Managers (8%), Traders (8%), and Financial advisors (6%). Corporate insiders and professionals account for another slice with CEOs, CFOs and other corporate officers (4%), CPAs/Attorneys (5%), and CTO/Engineers (2%).

Readers of the Big Picture skew younger, higher educated, higher income, and more tech savvy than typical MSM publications. Fewer and fewer of them are even bothering with mainstream publications: Below is the response to the question “What other subscription-based services do you currently subscribe to?”

About ~20% either have or manage investment portfolios of $1 million to $10 million; another 17% manage over $10 million:

Traffic Data

Sitemete (LINK) As of December 9th 2009

Dec 9 2009