WANTED: August 13, 1979 Business Week

I am looking for a good (relatively clean) copy of the August 13, 1979 Business Week magazine. If anyone has located one of these, please contact me with sales information.

Here’s why: Hanging on my office walls are several infamous magazine covers from days gone by. On the flip side, I tape a chart of the Dow over the three years following publication date. The exercise is rather instructive.

I’ve discussed this many times over the years: Most comprehensively, in the Contrary Indicators of 2000-03 Bear Market, more specifically in the The Magazine Cover indicator, and with actual examples in the Februrary 2004 Uh oh: Forbes Cover Screams “Tech is Back!” and   Uh-Oh: Apple on the Cover of Fortune, as well as a rather frivolous but prescient political example Howard Dean and the magazine cover indicator.

What I am missing from my collection of magazines and/or covers is the August 13th, 1979 and Business Week Magazine’s cover story featured “The Death of Equities”. The cover is a photo of a downed paper airplane fashioned from a stock certificate. The sub-caption decries “How inflation is destroying the stock market.”

The downed paper (stock certificate) airplane in the picture was actually surrounded by the crumpled remains of other “crashed” paper airplanes. An excerpt of the article reads:

Wall Street looks beyond stocks; Moving into options, futures, buying into insurance

The masses long ago switched from stocks to investments having higher yields and more protection from inflation.  Now the pension funds–the market’s last hope–have won permission to quit stocks and bonds for real estate, futures, gold, and even diamonds.  The death of equities looks like an almost permanent condition–reversable someday, but not soon.

Please put “WANTED: August 13, 1979 Business Week” in the subject line . . .


UPDATE:  FEBRUARY 28, 2005 5:29  PM
Most of the full text of the article can be seen here:

Business Week’s “The Death of Equities” Revisited

Print Friendly, PDF & Email

What's been said:

Discussions found on the web:
  1. copernicus commented on Feb 28

    I have a copy of Fortune mag from late Aug-early Sept 98 with the (paraphrased) headline: “How to Prepare for the Coming Recession.”

    The SPX had just fallen the magic 20% (bear market signal) in the prior 5 weeks (LTCM collapse). The minute the issue hit the stands, the SPX rallied 10%, then fell to a marginal new low in early Oct prior to its blowoff 16-month rally.

    Fortune was ultimately right, if a bit early. Anyone shorting the SPX after receiving the issue would have suffered a 60+% drawdown over the next 18 months. They would finally have broken even by 9/11/01, though they only had a day or two to cover before the market took off again.

    The short position would finally begin making money in July ’02 (for about two weeks), then again in Oct 02 (for another two weeks). Tough to make a living being right sometimes.

    As an aside, I also have the Fortune cover from this past August which addressed the bursting of the housing bubble. They hedged a bit saying that it could run until Spring ’05. If past is prologue, look for the housing bubble to re-inflate in a blowoff before taking on water sometime in ’06-’07.

  2. Lazy Bastard commented on Feb 28

    How about this one as a magazine cover indicator:

    Jeff Bezos, Time Magazine Person of the Year, Dec.27, 1999.

  3. Bill commented on Mar 1

    There’s a Business Week cover from the 1980s titled “The Death of Mining”
    and the well known Economist “Glut of Oil ” cover from late 1998/1999.

  4. Dave L commented on Mar 2

    Time’s cover is a good contrarian indicator for other things, too. I distinctly remember reading a long cover story (at the dentist, which may be why the memory remains vivid) about the worldwide triumph of socialist ideas.

  5. Michael Singer commented on Jun 20

    So… did you ever get a decent picture of the Business Week cover from August, 1979? If so, I would also like to get a file copy of it. Thanks.

    Michael Singer

  6. fred commented on Feb 4

    Did you ever find the August 14, 1979 edition of BW? Where do you usually look, I’ve searchd high and low with no luck. NMost of the stores that carry old periodicals dont carry a wide inventory as storage and display space is too expensive.

  7. barack hillary mccain commented on Apr 2

    you should also include in your collection a cover of Business Week, May 9, 1983….the cover story, “The Rebirth of Equities.”

Posted Under