“The circulation declines of American newspapers continued over the
spring and summer, as sales across the industry fell almost 3 percent
compared with the year before, according to figures released yesterday.
The drop, reported by the Audit Bureau of Circulations,
reflects the growing shift of readers to the Internet, where newspaper
readership has climbed, and also a strategy by many major papers to
shed unprofitable or marginally profitable print circulation.
Among the nation’s largest newspapers, only a handful held their own
or registered slight increases in overall paid circulation for the
period from April 1 to Sept. 30: USA Today, The Philadelphia Inquirer,
The Houston Chronicle and The St. Petersburg Times. Most papers showed
significant declines, both weekday and Sunday.”
We looked at this issue in a prior linkfest: Why You Didn’t Pay To Read This.
More Readers Trading Newspapers for Web Sites
NYT, November 6, 2007
Why You Didn’t Pay To Read This
Slate, Saturday, Oct. 27, 2007, at 6:29 AM ET
5 newspaper giants in talks about online ad network
By Michael Oneal | Tribune staff reporter
November 6, 2007