As promised, here are the results of the survey we did on Monday.
Thank you again to everyone who participated in this survey: Over 2000 of you responded, and the results are quite intriguing. Kudos to Survey Gizmo for putting together a nice product — very simple and easy to use. (I am sure I could have done a better job if I actually read the instructions)
In many cases, I did not show the full set of answers — too many one offs to fit neatly on a web page . . . but where possible, I gave the top few answers, down to ~1%.
When someone asked me "Who are your readers," I could only answer in the most general of terms. Michelle over at Footnoted suggested doing a survey, and hence, here we are.
This was quite an interesting experiment; Please feel free to make suggestions for other ideas/questions/quiz ideas/concepts in the comments.
Long ass page continues after the jump . . .
Report: Final Summary Report
Survey: Big Picture Reader Survey Compiled: 10/30/2007
1. How frequently do you read The Big Picture?
|Several times per week||518||25%|
|Once a week||43||2%|
2. How do you access The Big Picture?
|Directly from the site||1743||84%|
|via RSS feed/news aggregator||247||12%|
3. What time of day do you generally check the site?
|During U.S. market hours||1254||61%|
|Later in the evening||312||15%|
|After the U.S. close||224||11%|
4. What are your primary reasons for using The Big Picture?
|General financial education||603||29%|
|Get investing ideas||93||5%|
|Monitor risk for specific stocks or sectors||69||3%|
|Entertainment / gossip||29||1%|
|all of the above:Other||15||1%|
|Participate in comments discussions||6||0%|
5. Have you ever made an investment decision based on anything you’ve read on The Big Picture?
6. Which of the following changes/additions to the site would you most like to see?
|More Macro-economic commentary||569||30%|
|None of the above||412||22%|
|More Market specific commentary||271||14%|
|More company/sector specific discussions||219||12%|
|Site updated more frequently with shorter posts||177||9%|
|Less frequent but more detailed posts||121||6%|
|More entertainment features like Friday Night Jazz||22||1%|
Considering all of the financial information you read, what percentage comes from each of the following sources?
Please enter the percentages (up to 100%) that indicate how you use your annual research budget:
|Item||Low||High||# Responses||Line Average||Overall Average|
|Daily newspapers (WSJ, NYT)||0||100||1514||22.10||17.9|
|Business magazines (e.g. Barron’s, Fortune)||0||100||1256||13.13||8.8|
|Financial websites (Marketwatch, TheStreet.com)||0||100||1508||25.26||20.4|
|Proprietary / subscription based service (e.g. Bloomberg)||0||100||868||23.52||10.9|
|Radio / TV||0||100||912||12.48||6.1|
7. How would you compare The Big Picture with other financial blogs you read on a regular basis?
|A little better||554||28%|
|About the same||220||11%|
|Not quite as good||38||2%|
|Not nearly as good||1||0%|
8. Is your profession directly related to money management or
9. Which of the following best describes your profession?
|CEO, CFO or other corporate officer||67||4%|
10. What other subscription-based services do you currently subscribe to?
|All of the above:Other||6||0%|
11. In terms of investable assets, I control or provide advice for
|Under $1 million||439||25%|
|Over $10 million||298||17%|
|$1 million to $5 million||290||16%|
|$5 million to $10 million||57||3%|
12. Do you reside in …