Apple's New Product Intro Pattern

Farhad Manjoo of the NYT explains the why the usual pattern seems to be happening with Apple:

“Analysts’ estimates vary wildly, with many originally predicting that Apple sold three million to five million watches from April to the end of June. After studying Apple’s opaque earnings report, several analysts revised their estimates down to about 1.5 million to three million watches. Even at the lower end, that’s the opposite of instant death: Luca Maestri, Apple’s chief financial officer, pointedly said the watch sold more in its first nine weeks on the market than either theiPhone or the iPad did in that same period.

Yet the future of the Apple Watch will not be determined by first-quarter sales. Apple’s product debuts tend to follow a well-worn script: A first-generation device is always criticized as overpriced and a bit lacking in utility and is often vulnerable to the charge that it is a solution in search of a problem. Then, over a few years, Apple and its customers figure out the best uses for the gadget, and the company methodically improves design and functionality to meet those needs. It also tends to lower its prices. Correspondingly, sales explode.”

In Apple Watch Debut, Signs of a Familiar Path to Success

 

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