What You Get When You Buy Web Traffic

Source: Bloomberg

Print Friendly, PDF & Email

What's been said:

Discussions found on the web:
  1. CD4P commented on Sep 25

    San Antonio Car Wreck Attorney beat out Chico’s Bail Bonds???!!! The end times are nigh!!!

    [How did Goldman Sachs miss out on a Chico’s Bail Bonds IPO???]

  2. noncist commented on Sep 25

    This infographic is totally missing paid social network promotion, which is a popular if only moderately effective way to get human attention. In my experience, it falls between search and content discovery in terms of cost and traffic acquisition.

  3. Jojo commented on Sep 25

    I created a fake business and bought it an amazing online reputation
    by Kashmir Hill
    Gabriella Peñuela/FUSION
    September 15, 2015 7 a.m.

    If you live in the Bay Area and have looked for something special to spice up a birthday party, you might have discovered the Freakin’ Awesome Karaoke Express, a truck that promises to deliver an unbelievable selection of songs to your doorstep. You might have seen a review on Yelp that said it’s perfect for a girl’s night out or a Facebook review that mentioned it being a crowd-pleaser at a neighborhood block party. You may have been impressed by its 19,000 Twitter followers, and considered hiring this mobile song-slinging truck to drive up to your next outdoor shindig.

    What you probably didn’t realize was that there is no such thing as the Freakin’ Awesome Karaoke Express (or F.A.K.E., for short). I made it up and paid strangers to pump up its online footprint to make it seem real. I didn’t do it to scam anyone or even for the LULZ. I wanted to see firsthand how the fake reputation economy operates. The investigation led me to an online marketplace where a good reputation comes cheap.

    For $5, I could get 200 Facebook fans, or 6,000 Twitter followers, or I could get @SMExpertsBiz to tweet about the truck to the account’s 26,000 Twitter fans. A Lincoln could get me a Facebook review, a Google review, an Amazon review, or, less easily, a Yelp review.



Posted Under