10 Friday AM Reads

Quite the week. Finish it strong with our morning train reads:

• Pundit or Professional? (Charlie Bilello)
• Reconnecting Cuba: For international companies, the last Communist country in the Americas is a compelling market — if they have the right approach (strategy+business)
• Why people collect art (Aeon)
• Inside Facebook’s (Totally Insane, Unintentionally Gigantic, Hyperpartisan) Political-Media Machine (NYT)
• ‘Star Trek’ at 50: From Problem Child to Pop-Culture Perennial (WSJ)

Be sure to check out our Masters in Business interview this weekend with Gina Martin Adams, head of Equity Strategy at Wells Fargo.

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