Let me explain. Whether it is overturned by the Trump administration is besides the point. The Labor Department has already taken the key language offline (you can see the earlier text here). Even before the government announced the new standard of care for advisers on retirement accounts, the public had figured it out: Investors have been moving away from high-cost, conflicted advice (with undisclosed kickbacks to brokers on the side) and toward low-cost investment advice where the adviser acts transparently in the investor’s best interests.
They have voted with their feet, and with their dollars.
Long before the 2011 staff report of the Securities and Exchange Commission (Study on Investment Advisers and Broker-Dealers) recommended a uniform fiduciary rule for all investors, the industry was moving in that direction. The fiduciary rule is not shaping investor behavior, it is now catching up with it. It has been six years since the SEC study suggested the standard; while the commission has been stalemated by politics and the Labor Department by the new administration, they are both now far behind the curve.
— Vanguard, the industry leader in low-cost indexing, has attracted $3 trillion since the 2008 financial crisis. It now manages about $4 trillion.
— Blackrock, the world’s largest investment firm, runs over $4 trillion. It notes that it is a “fiduciary for our clients” regardless of whether the new rule is implemented
— Software-managed investing (aka robo-advisors) and Hybrid (robo/adviser combos) will be $100 billion in the next few years. They already are managing almost $75 billion, according to Michael Kitces, an expert on the advisory business. Kitces notes that just the top five robos – Vanguard Personal Advisor Services (over $40 billion), Schwab Intelligent Portfolios (over $10 billion), Betterment (over $7 billion), Wealthfront ($5 billion) and Personal Capital ($3.4 billion) – alone account for $65 billion in assets under management.
Had it gone into effect as planned in April 2017, the fiduciary rule was likely to have accelerated the process of money moving from expensive and conflicted advice to advice that is lower cost and in the clients’ best interest. Changing the new rule implementation plan won’t stop the underlying trend – at worst it might slow it somewhat.
Regardless, the change is now inevitable. Industry expectations, based on an A.T. Kearney study, are that by 2020, “the DOL’s new fiduciary rule will result in a $2 trillion asset shift” that will save investors roughly $20 billion by not having to pay commissions.
In the early 2000s, retail investors whose investments were at these big firms had commission-based brokerage accounts. The primary rules that covered the behavior of brokers were from FINRA, the industry’s self-regulating organization. As you would imagine, letting the industry regulate itself led to all manner of expensive, opaque, conflicted advice that often worked against the interest of the investor, and toward the broker’s financial interest.
Investors have decided that Caveat emptor is not what they want governing their retirement accounts. Having the fiduciary rule in place would surely protect those investors who have yet to figure out who is really working for them. It would be nice to discover that the new administration was more “investor friendly.” But it was not the rules that moved the big firms toward a fee-based business model – market forces did.
Whether the fiduciary rule stays or not, the investing public has figured out what the proper standard should be. Investors are not waiting for the government to make the finance industry put investors’ interests first.
As market forces have revealed, they are insisting on it themselves.