Morningstar: Crashes & Terrorists & Sharks, Oh, My!

Yesterday, at the Morningstar conference, I discussed why people — especially when acting as investors — tend to misunderstand risk. The reasons tend to be the same: We allow visceral things that carry a large emotional component to overwhelm our thought processes and cause a massive fear response.

These responses, according to evolutionary biology, helped keep our ancestors alive long enough to procreate . . . but they interfere with our off label usage of our brains in capital markets.



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